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I wish you'd talk to the owners of a company I worked for. After 4 years in business, they continued to interview people for positions at a "startup", requiring candidates to agree to stay late or work on weekends to make the business succeed.

4 years in, no profit. After 5 years, they became "profitable before marketing costs", which was the largest business expense (in the millions).

Huh. I should dig and find out if they still call themselves a startup from 2009.



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