Nice idea, but... you're asking for money? That would be a nice thing to put in the headline or somewhere on the page. I thought you were going to tell me about what's in the book. I closed the video when you got to the money part, cranky because I felt like I had been misled.
Kickstarter.com == raising money for projects, so I knew what to expect from the target-domain.
Kickstarter is a neat implementation of an idea that's struggled in a few other incarnations. I hope they become sufficiently well-known that their links to ongoing fundraising are generally self-evident, like a link to an ebay.com item.
I think this will be a great and useful book because the author has a defined focus. being that the focus is "making technology (not just websites but all things new/fancy) helpful" i think it will be something very necessary going forward.
