I used to buy things from eBay India using CoD in 2004. Flipkart was not even founded at that time.

I know lot of people who were afraid to buy things from ebay even though ebay offered buyer protection for long long time.

In my opinion, Flipkart is successful in India because they created trust among people who were afraid (based on false rumors) to buy things online.

That is not true at all. Various other companies had COD long before Flipkart. Also, COD does not work in India.

http://forbesindia.com/article/briefing/cash-on-delivery-doe...