If the only reason people join is because they want to ride your rising stock, they're probably a brutal hire.
In some sales technique philosophies, sales people try to give prospects reasons to NOT buy, or ask them things along the lines of "why would you want to join this, given that I'm revealing $shitty_fact_x and $shitty_fact_y?"
You might lose some good people, but candidates who are willing to see that really want it, feel like its a great fit, and probably think of those problems as challenges where they can really make a difference.
If the only reason people join is because they want to ride your rising stock, they're probably a brutal hire.
In some sales technique philosophies, sales people try to give prospects reasons to NOT buy, or ask them things along the lines of "why would you want to join this, given that I'm revealing $shitty_fact_x and $shitty_fact_y?"
You might lose some good people, but candidates who are willing to see that really want it, feel like its a great fit, and probably think of those problems as challenges where they can really make a difference.