Believe me, I am empathetic to the pain this is causing you. I can understand the anger you are feeling.
But I don't think that I am trivializing things. The fact is, that phishing sites are causing a real pain (as in millions of dollars lost by the victims, hundreds of thousands of computers becoming zombies, etc).
All major browsers are trying to mitigate these risks by implementing phishing & malware filters.
None of these implementations are perfect (you probably know a bit or two about bugs in software development).
But on average these filters have a positive ROI - especially for the target market (which is Joe WebUser and sadly NOT your company - or mine for that matter). The costs of a false positive ("I'll go & find that information on another site") far outweigh the costs of a false negative ("I put my login+password into this legitimate looking website and now I can no longer access PayPal").
But I don't think that I am trivializing things. The fact is, that phishing sites are causing a real pain (as in millions of dollars lost by the victims, hundreds of thousands of computers becoming zombies, etc). All major browsers are trying to mitigate these risks by implementing phishing & malware filters. None of these implementations are perfect (you probably know a bit or two about bugs in software development).
But on average these filters have a positive ROI - especially for the target market (which is Joe WebUser and sadly NOT your company - or mine for that matter). The costs of a false positive ("I'll go & find that information on another site") far outweigh the costs of a false negative ("I put my login+password into this legitimate looking website and now I can no longer access PayPal").