Macklemore/Ryan Lewis have a lot in common with modern startups. If you know Seattle, they have a small studio on Aurora. Software and shrewd attention to quality put them where they are today. It's been fun to watch their rise; I hope it continues to go so well.
(And, if Macklemore becomes mayor of Seattle in 2025, it'll be funny as hell.)
That link skips to the point where Macklemore and Ryan Lewis explain why they have stayed independent. They talk about record deals the exact same way startups talk about raising capital.
(And, if Macklemore becomes mayor of Seattle in 2025, it'll be funny as hell.)
Pitch for their first album: http://www.youtube.com/watch?v=tNXWOl81mBE
Giving away tickets on Craigslist: http://www.youtube.com/watch?v=UG30mzdOzoc
Kickstarteresqe promo video: http://www.youtube.com/watch?v=qGcm4lOr9CQ
Jumping on the Tiny Desk at NPR: http://www.youtube.com/watch?v=JrEJmvuKSwo