It is a sad thing it doesn't get enough publicity despite the effort put to it I guess. As far as I know, it got covered in a few Arabic forums and magazines, but didn't get any global awareness.
I myself learnt about كلمات because the guy behind it was a TA in our university. He's a real inspiration and some of his ideas are really innovational.
Judging by your name, I think you are an Arabic speaker, if so you could check his blog to see for yourself http://iamsamy.blogspot.com/.
About a year ago he started another blog titled Computational Thinking in Egypt if you're interested: http://ctegypt.blogspot.com/.