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>People search on Google -- they opt-in to Google Search -- because the results satisfy them (more than the competition).

Um, no. A lot of people don't even know there is competition to Google. They don't "opt-in" to Google just as much as they don't "opt-in" to using Windows, they've just always used it because it comes with their browser/PC. There's a reason Google pays Mozilla a few million every year to be the default search engine.



Fair point!




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