I used to call my friends to look up to see it fly by. One friend got everyone working at his restaurant on the roof to see it. It looks like a star crawling across the sky for about a minute. It's not visually spectacular if you don't know what you're looking at.
I would definitely suggest signing up to get text notifications on this. Call your friends to step outside for a minute to see it too. "HEADS UP!"
There's an iOS app called GoSatWatch which will notify you when the ISS (or any satellite) passes by your location. Your location can be configured manually or by GPS, so you get the benefit of receiving relevant notifications when away from home. Apps like GoSatWatch will also tell you where in the sky the ISS will be, so you know where to look.
SpaceWeather has been doing text notifications for a long time (http://spaceweathertext.com/), albeit at a monthly cost. They've been doing it for a few years, I think. I'm not positive, because I haven't used their text service.
It's generally fun to observe. When I've seen ISS, it has been around sunset. It is a readily discernible point of light, in my memory brighter than Venus and certainly brighter than any star, that moves from horizon to horizon in only about 4 minutes ("faster than a speeding plane"), even less time considering trees, buildings, and hills.
Because of the speed, it is helpful to know what place on the horizon the overpass will start at, in addition to the precise time.
I use http://lookup.liekens.net/ to use its GCalendar subscription for local flyovers. I've only had it up a couple weeks but its not exactly been clear skies in Seattle.
http://news.ycombinator.com/item?id=4734657
http://news.ycombinator.com/item?id=4747851
http://news.ycombinator.com/item?id=4747856
Or use TwISSt: https://twitter.com/twisst