Nothing but ego frankly. Apple had no problem settling for a small market share back in the day... look where they are now. It didnt come from make-believe and fantasy scenarios of the future based on an unpredictable technology.
Still with a small market share. They only figured out how to extort the maximum amount of money from a smaller user base, and app developers, really anyone they can.
I guess a quarter of the smartphone market (leader), half of the tablet market (leader) and a tenth of the global pc market (2nd place) / 6th of the usa/europe market (2nd place) being a small market share is a take.
Os x has a 10% market share, which is 2nd after Windows, but i agree on that one i conflated terms. I couldn’t quickly find device manufacturers stats. If wiki is to be trusted - apple is 4th, with share not far behind dell [1].
If half doesn’t make you leader what does? Maybe you should elaborate your definition of leader? For me it’s “has the highest market share”. And in that definition half is necessarily true.
It’s funny that for PC’s you went for manufacturers (apple is 4th) but for mobile you went for OS (Apple is 2nd). On mobile devices, Apple is 1st, having double market share compared to 2nd place (samsung).
The need to paint Apple as purely a marketing company always fascinated me. Marketing is a big part of who they are though.
A leader would be significantly more than half, which Apple definitely is not. Co-leader? Maybe. But Apple will likely be losing market share in mobile because inflation is rampant and made worse by AI eating up all the RAM and chip suppliers, and Apple's products are already too expensive and will only get more expensive and out of reach of most consumers. Apple is a "luxury brand", and most average people can't justify luxury purchases anymore.
>On mobile devices, Apple is 1st, having double market share compared to 2nd place (samsung).
>It’s funny that for PC’s you went for manufacturers
I never mentioned specific hardware manufacturers - only you did to move the goalpost. So don't lie and suggest I did that, because I did not. Manufacturers are irrelevant, since Apple won't let anyone run their OSs on any other hardware. You're trying to move goalposts to support your fanboyism.
Android crushes iOS. Windows crushes MacOS. Those are facts.
>The need to paint Apple as purely a marketing company always fascinated me.
I also never mentioned marketing. Are you a hallucinating AI?
Seems like Nadella is having his Baller moment