I think Apple is actually one of the few companies that you should anthropomorphize because they have shown a long history of making decisions based on long term strategy rather than short term profits. They also react emotionally sometimes. Best example coming to mind is Steve Jobs on Accessibilty, "I don't care about the bloody ROI." I of course cheered that attitude, and still do for a11y, but that is a very human-like thing to do. Also lets not forget his hatred toward Android and vengeful attempt to kill it. Hence I don't think Apple is a lawnmower. They're more like an elephant with it's objectives and they know they're going to squash a lot of lesser life in the process but "you can't have an omellette without breaking a few eggs."
I think Apple is actually one of the few companies that you should anthropomorphize because they have shown a long history of making decisions based on long term strategy rather than short term profits. They also react emotionally sometimes. Best example coming to mind is Steve Jobs on Accessibilty, "I don't care about the bloody ROI." I of course cheered that attitude, and still do for a11y, but that is a very human-like thing to do. Also lets not forget his hatred toward Android and vengeful attempt to kill it. Hence I don't think Apple is a lawnmower. They're more like an elephant with it's objectives and they know they're going to squash a lot of lesser life in the process but "you can't have an omellette without breaking a few eggs."