I think I must be in the minority of people that doesn't use Facebook to brag or project a different side to myself. I think this is the reason I don't see it from the other side of the fence.

Some people use it to tell people how well they are doing or how much they love their loved ones. I text or ring my wife if I feel like telling her out the blue how much I love her. Others use the facebook wall to do it so everyone could see how sensitive they are. I think it's all bollocks really.

I do just use it as a tool, I plan events, I upload the odd photo and comment on others status' that I find funny / worth a comment. e.g. I uploaded a video of my little boy at the driving range the other night as I was impressed how well he hit it for his second time at golf. I did it for the benefit of my family and friends to see though. Nothing more.

Everyone else I just filter out or de-friend based on who they are to me.