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Data Mining Exec Pays For Burgers In Cash To Avoid Insurance Company Snooping (techdirt.com)
134 points by ridruejo on June 23, 2012 | hide | past | favorite | 116 comments


Double blogspam: three-paragraph summary of a five-paragraph summary of a six-paragraph Economist article.


They also mention going through social media profiles for insurance data mining. I wonder what this practice can lead to, if taken to an extreme.

For example, if I apply for credit and I can't provide some/most of the information they ask in the application, my request will probably be denied. Suppose in not so distant future I apply for credit and I don't have any social media accounts. Will I get denied because the bank could not dig enough information about me that they expect to be able to find about their applicants?

I don't like the world this social media craze is making us into. Being concerned about your privacy has always been a rule, not an exception. But that is changing now.


Even if you can't provide some information on an application, they usually already have access to most or all of that information once you give them just a few facts so that they can uniquely identify you. And it takes surprisingly sparse facts to identify individuals for this purpose. They do not make you fill out the application for the information on that application per se; their sources of that info are more reliable.

In terms of risk mitigation, they are probably interested in comparing the extensive profile they have of you with what you put on the application. Significant discrepancies would be a reasonable red flag for risk, more so than having incomplete information.


The only way that happens is if social networking behavior is a far better predictor than things like income.

That doesn't seem all that likely to me.


I've been using cash for certain purchases for several years now, because consumer-protection laws, regulations, and policies are far, far, far behind the tectonic shifts that have already occurred in the world of data mining.


Care to elaborate?


Here are some examples of things I prefer to buy with cash: purchases at airports (junk food, junk media, junk items); purchases while traveling by car (mostly junk food); purchases on riskier/dicier neighborhoods and areas; certain occasional purchases at the grocery store or pharmacy.

Also, on occasion, I will refrain from buying or getting certain things if I can't buy or get them anonymously.

Until the legal, regulatory, and cultural environment meaningfully change, my presumption is that every single non-anonymous purchase I make can and probably will be used against my economic interests, sooner or later.


There seems to be an underlying assumption here and in the rest of this thread that insurance companies (or others) are somehow getting access to your transaction history.

I find this concept bewildering.

By what mechanism are you suggesting this occurs? I can't believe that your bank would simply sell it to whoever asks.


Bewildering or not, and whether you want to believe it or not, I wouldn't put it past your bank: all the economic incentives are firmly stacked against you.

As things stand right now, the regulatory environment permits banks to send you a difficult-to-understand, filled-with-legalese notice letting you know they will be sharing a lot of your information with third parties and certain "affiliates" (such as, say, joint ventures with other companies)... unless you call some call center to opt-out.

How easy is it to opt-out? Here's what one consumer found out when he tried to opt-out from one well-known bank's default "privacy" policy: http://blog.joemanna.com/chase-sucks-with-new-privacy-policy...

Then one reads about companies like Acxiom in this recent article in the NY Times: http://www.nytimes.com/2012/06/17/technology/acxiom-the-quie...


Perhaps this is more of a problem in the US than in NZ.

My bank has "ASB will not sell your information to third parties." in it's privacy policy near the top. They do talk about sharing information with credit agencies.

At least in my country there are laws about this kind of thing. (Privacy Act 1993, NZ)


It is an argument for straightforward and effective regulation. Otherwise, individuals end up jumping through endless hoops, when they are even offered an "opt out" or similar option.


"By what mechanism are you suggesting this occurs? I can't believe that your bank would simply sell it to whoever asks"

In Europe there are "data protection" laws and what this means is that there is always a checkbox to check before companies could sell your data.

BUT, they try as much as they can to make you check it. If you do you will receive a "gift"(useless piece of crap) or 10 euro discount.

I never do but my mother does and she can't stop receiving junk in the mail box from different parties. My mother always says "how do they know my adress or my age?

Database selling or exchange between companies is routine.


I've seen one or two cc processor APIs that enabled the passing of receipt/item info via the point of sale, but my company (I work on a retail POS) has never implemented them.

I'm pretty sure they don't even give the merchant a break on their processing rate if they provide that info, and that it's just for reference by the merchant. I've never read the fine print though, so who knows.


They may not have it now, but how bewildering is it to think that they may have access some day? (to include historical records)


It wouldn't have to be your bank, either; it could be the retailer that sells your information.


So McDonalds is going to sell their customer data to insurance companies so that insurance companies can raise premiums on McDonalds customers?

While I agree that the data sharing has gotten way out of hand in the pursuit of profits, only the stupidest of companies would sell their customers out in this way.


No, McDonald's will give their customers' data to marketing or ad companies like Google so that these companies can get McDonalds' customers to go to McDonald's more.


I still don't understand how your actions are influenced by developments in data mining. Am I missing something?

It seems like you're just protecting yourself from your card information getting recorded and replayed (old hack in the book).


Big data mining has made it radically easier / more practical, to mine everybody's purchase records for cross matches on lifestyle choices. In this case, impacting things like health insurance.

By shifting to cash, they can't track any of that.


What about the tinfoil for your hat?


I would buy it with cash too ;-)


my insurance company doesn't let me buy those anymore.


I have to clean up a bit of mold in the (detached) garage. It suddenly occurred to me that perhaps I'd better purchase the application-specific cleanup materials using cash.


Is this so unusual? I try to use my bank cards only at my bank's ATMs to keep profiling to a minimum. Sure, every now and then I end up at a register and discover that I am out of cash. Makes me feel uneasy every time. But it surprises me that this is on the front-page of a tech-savvy community - I thought we were all like that guy anyway.


Why is it not fair for an insurance company to charge you a higher premium if you are leading a lifestyle that statistically makes you more likely to have health problems?


I think on a principled level, many are becoming concerned about the ever increasing volume of data being collected on all of us. It isn't necessarily about any particular subset of data, or all the plausible abuses of it, it's just the idea that some would rather not have every move they make being recorded and logged into a system they have no information on or ability to influence.

More specific to insurance companies, the potential/plausible abuses to increase profit don't take much effort to ferret out. And to make matters worse the data they use will invariable flag a lot of false positives that you'll have little to no way of fixing. For example, my girlfriend regularly picks me up a pack of cigarettes on her way home from work. She usually uses her credit card instead of cash. Ok, now she's flagged in the system as being a chronic smoker and her rates get jacked up to holy hell. Except, of course, she's not actually a smoker and I'd be super skeptical about her ability to reasonably explain this to some random customer service rep over the telephone.

Data mining usage habits rarely result in lower prices for people making positive, less risky choices. Non-smokers will probably be giving a trivial token discount, but unlikely anything more.


Data mining usage habits rarely result in lower prices for people making positive, less risky choices.

This is because we live in an inflationary economy. Most prices go up. As a healthy guy, I'd like the price increases to be inflicted on the fattie smokers rather than me.

Not that it really matters in the context of health insurance - the laws surrounding it are structured in such a way as to subsidize the fattie smokers at the expense of healthy gym guy, regardless of what info the insurance company has (and they will become worse in a couple of years, unless the supreme court stops it - good luck with that).


As a healthy guy, I'd like the price increases to be inflicted on the fattie smokers rather than me.

I have a friend who agrees with you, and I am constantly dismayed at the willingness of people to throw their fellow human beings under the bus.

There are better ways of improving total health than letting insurance companies screw more cash out of the more vulnerable members of society.


Why are you characterizing people who choose to overeat and engage in dangerous habits as the "more vulnerable members of society"?


Because those habits are associated with lower income and education levels. An increase in expenses is the last thing someone on the brink of financial ruin needs, and advocating for such seems to show a lack of empathy.


If someone is on the brink of financial ruin, they should stop wasting money on cigarettes and excess food. That will improve both their health and their financial situation.

To describe such a person as "vulnerable" is a little silly. Their vulnerability is something they created themselves.


Tell me. Have you ever been on the brink of financial ruin? When life seems bleak, rationality becomes incredibly remote. You'll burn through all your mental willpower just stressing about how you're going to pay enough of your bills to keep the utilities running. Cheap, high-calorie food and other time wasters typically avoided by the more financially able become essential escapes from the misery of baseline existence. They become the only way to stay sane.

If you want people to stop eating fast food and watching TV all day, give them something more to live for than their next junk food hit instead of making their continued survival even more uncertain.


I guess I disagree - I don't think that people with "lower income and education levels" are mentally incompetent and unable to manage their own lives.

I think they merely have different utility functions than me, and assign a lower value to health, but a higher value to leisure. And I'd argue they have the right to continue eating chips and watching TV - they just don't have the right to force other people to pay for their choices.

But lets take your theory of mental incompetence seriously - in that case, isn't the solution some sort of institutionalization? I.e., assign some bureaucrat to make good choices for them, rather than merely forcing responsible adults to pay for their irrational bad choices?


I didn't say they're mentally incompetent. I said that the state of being poor imposes such a high mental cost that even the intelligent poor struggle to apply their intelligence consistently. Even if we assume (incorrectly) that poor people are exclusively those on the left half of the intelligence distribution, the answer to their problems isn't charging them more money, thus making their problems generational because they can't afford the education, nutrition, and childcare necessary to end the cycle of ignorance. The answer lies in making a positive life more appealing, e.g. by making healthy foods more affordable, more available, and tastier; improving access to education (MITx/edX/Khan Academy/etc.); making education and societal contribution more culturally appealing through changes in entertainment and early education; etc.

It's probably worth mentioning the philosophy that drives my opinions on these issues. I want to minimize individual and total human suffering while maximizing individual and total human potential. In other words, I believe that every human being should have the right not to suffer, along with the opportunity to make their best contribution to the progress of humanity. Being poor and trapped by the mental stresses of staying alive leads to suffering, fast food temporarily alleviates that suffering, and increasing the cost of health insurance will exacerbate that suffering. I still care even if it's someone else suffering while I enjoy the money I might save each month by not paying for their lifestyle.


I said that the state of being poor imposes such a high mental cost that even the intelligent poor struggle to apply their intelligence consistently...I believe that every human being should have the right not to suffer, along with the opportunity to make their best contribution to the progress of humanity.

You seem to want to have it both ways. Either the poor are adults capable of making their own choices, or they aren't.

If they are mentally competent, they have the right not to "suffer" ("suffering" isn't the word I'd normally use to describe a life of leisure). They just choose not to exercise it.


Your definition of competence seems to differ significantly from mine. For one thing, there's not some binary threshold of competence vs. incompetence. What I'm describing is a temporary condition caused by depletion of mental willpower. You also seem to be applying a degree of the typical mind fallacy. Maybe you are the ubermensch incarnate and could maintain total control of your creative mental faculties through the most painful torture, but most people have limits. That doesn't make them incompetent; it just makes them human.


Maybe you are the ubermensch incarnate and could maintain total control of your creative mental faculties through the most painful torture...

Hardly. I certainly wouldn't hold a person being tortured responsible for their actions, but I also wouldn't permit them to make their own decisions.

My position is that the right to make a choice and the responsibility for that choice go hand in hand. Either the poor are allowed to make choices and suffer the consequences, or they aren't. If you'd like shades of grey, perhaps they could jointly make decisions with a guardian, and the guardian is partially responsible for those choices.


I take exception to the example of invisibly raising of insurance prices as a result of unannounced data mining. It's entirely unfair to hold people to standards they aren't told about in advance.


This is one reason the Obama cigarette taxes were outrageous.


I'm less opposed to directly increasing cigarette taxes than I am to secretly raising insurance prices for people whose credit card statements include fast food. At least the cigarette price is visible up front, and the health risks of smoking are well understood. On the other hand, television constantly bombards its viewers with irresistible portrayals of people enjoying their products, with no up front indication that regular consumption of these products will (as hypothesized by the original article) put a black mark on your reputation that only corporations can see.


You're dismayed that some people believe the unhealthiest of the population ought to pay the largest share of healthcare costs? Maybe you disagree, but "dismayed" seems very harsh.


Depends on whether you are talking about preventable disease or not.


All diseases are preventable, some are just not worth the cost of preventing.


I wasn't aware of a cure for cancer.


Prevention is not the same as cure. Historically, cancer has been prevented by dying of something else first.


Mainly healthcare prices, education and some classes of real estate go up. Those are extremely rent-sought markets, not subject to competitive forces. And inflation is now running less than the 2% Fed target ( including the things mentioned above ). The "fatty smokers" are a rhetorical lightning rod, and hardly a threat to your way of life. Meanwhile healthy gym guy runs up a sports medicine bill.... the emphasis on "fitness" began with John Kennedy, designed to increase the fitness of draftees, and has gone mad-cow viral since ( especially when they figured out you'd pay $100 for a $5 pair of shoes in the 1980s... )


Insurance theoretically spreads risk and operates on laws of large numbers -- in other words, the company is betting that if 500,000 people buy this policy, statistically it will only pay out on a relatively small number of them, thus covering operating expenses and turning a profit. But, for health insurance,* it tends to not really work that way. You don't get 500,000 completely random people buying the policy. People are more likely to buy the policy if they have reason to believe they will need/profit from it. So insurance companies try to account for that reality. I think it is a fundamentally broken system.

* Car insurance, which is basically required across the U.S., seems to work a little closer to the way it is "supposed to".


Living your life according to contradictory actuarial tables cooked up by people running an anti-competitive market captured by government regulation? Sounds like fun.


1. You are making the assumption that the insurance companies models of what is and is not a risky lifestyle are correct.

2. For the same reason that your employer is not entitled to put cameras in your bathroom to make sure you aren't doing anything that might impact your job performance.


1. All other factors being equal, insurance companies with more accurate statistical models will do better.

2.. Because many employees would choose to not work for such an employer, and this negative impact would outweigh the potential benefit? I haven't seen anything to suggest that people would choose not to be insured by a company that profiles its clients in this way.


If you are going to charge people for what they use then it isn't insurance any more. That is the really silly thing in the US - the "insurance" system is really just a mechanism for obfuscating how much things cost.

And if you want to start down the "lifestyle" road then why shouldn't people who have kids pay more (it is a choice too), or the people in LA (who are more likely to get skin cancer). And remember back in the 60s people didn't think cigarettes were that harmful. Soon we'll find out that fat is good, or bad, or was it salt? Do we get to retroactively charge and refund people as scientific evidence mounts up?


I guess I disagree to some extent. Insurance is designed to protect you from rare but catastrophic losses. It's not (originally, anyway) intended to step in and pay for reasonably forseeable expenses (routine health care, for example).

A contributing reason that health insurance is so expensive is that people have been using it as a way to only pay 20% or less of expenses they know they are going to have.

By the way, if you buy your own insurance, and you have kids, or want maternity coverage, you pay more.


> Insurance is designed to protect you from rare but catastrophic losses

That is 100% correct. My point was that the US system of health "insurance" is anything but insurance.

> ... that people have been using it as a way to only pay 20% or less of expenses ...

That isn't the case. Ultimately the premiums paid by you and/or your employer as part of your "benefits" (foregone salary) will cover most of your expenses, otherwise it isn't a viable business model as pretty much everything involves an insurance transaction. The actual procedures really don't cost that much. It is the extra layers of obfuscation, administration, multiple parties etc that totally confuse what is going on.

You should try buying your own insurance someday. It becomes obvious again how it really isn't insurance. I believe California health insurance now requires maternity coverage.


So is salt still bad for you this week?

Because you don't hire them to nag you, you hire them to finance certain forms of consumption. None of the numbers about even smoking have held up very well over time. "Lifestyle policing" is, like exercise mania, about vanity, not health. The exercise industry is there to pump up sports medicine spending while assuaging the Baby Boomer terror of death. Go look up which is faster rising, sports medicine or oncology. People have enough information about consumption choices to make informed choices. We should leave them be.

But the point is you hire them, they don't own you.

"The servant is the one that takes the money" - Lawrence of Arabia.


Even if it's fair, that doesn't mean we have to willfully help them do so.


This article is based on Economist's www.economist.com/node/21556263, reading that would show that the 'data mining exec' pays in cash because data mining software found a correlation between paying in cash and living longer.


Huh. So the title of the piece should be "Data mining exec doesn't understand the difference between correlation and causation". Which is pretty stupid.


Key point:

> he predicts

He's avoiding it because he thinks it's the natural progression of the product these companies offer, not because they do, it might never happen.


Here's the bit about all of this data tracking that bothers me the most.

The data is, in large part, a one-way street. The companies which are most aggressive in collecting information are also the most aggressive in not disclosing how they use, share, distribute, aggregate, correlate, etc., this information. Look at the NDAs and "no talk" policies of Google, Facebook, any of the credit bureaus, to say nothing of the vastly less visible enterprises which service the B2B markets of data mining and information. It's an area in which I had some experience and washed my hands in disgust years ago -- it's also an area in which I'd very much like to leverage open channels and tools to provide the public with the ability to fight back against the problem.

I've had a very clear view for over a decade now that this will not end well.

The truth is that the public has little understanding of what data are being used, how, or by whom. Much more pernicious is how data can be aggregated. Your insurance company gets information about your car and license. Your smog check station runs a standard battery of tests against your vehicle and reports this to the state in a large electronic record. Your state turns around and sells this database, at a very, very low charge, to companies providing services to the insurance industry, so that based on VIN and license information, a huge dump of data form your car's onboard data collection systems is now available to your insurer. They're mostly interested in total mileage, but as car data collection systems advance, there could be a great deal more information there -- accelleration/decelleration, speed, conceivably in the future, GPS waymarks.

And you'd never know about it.

The mileage stuff? That's for realz and has been for a decade or more.

Edit: and just to put a face on this: http://www.iso.com/

The truth? That few even within the datamining field know what others within the field are doing with data (see above WRT one-way information), unless that information is being directly marketed/sold. Where derived products (e.g.: risk/profitability profiles based on models in which individual inputs are not disclosed) are sold, even uses which are directly sold may be using information in way undisclosed to the data suppliers / users, let alone the members of the public who are being profiled.

What could possibly go wrong?


I have a very healthy diet, but I buy all of my produce at markets that only accept cash. I wonder what conclusions an insurer would draw from my supermarket purchases (mostly meat & dairy)?


That you're a fattychunks and need to be charged a higher premium to compensate for your vegetable-free diet. /s

Data mining is very hard to get right. Suppose I swipe my card at McDonalds every few days. That charge alone doesn't even mean I'm eating unhealthy food. I could be buying food for the homeless dude outside, or just buying bottle after bottle of Dasani for lulz.

People do unusual and unpredictable things all the time.


Remember, this isn't a court where you get to argue your individual case. If data mining starts affecting insurance premiums, you probably aren't going to notice. The insurance company is not going to say "because of your daily McDonald's purchases...". They're just going to say, "effective 6/6/2020, your rate is $x".

People that do "unusual and unpredictable things all the time" are so rare that they don't matter at the scale of data mining. Most people do usual and predicable things, and that assumption is probably worth money.

However, a number of factors have to come together for this to work. First, the insurance companies need to correlate purchases and insurance claim rate. Then insurance companies need to secretly implement this plan. Then when you get the letter that says your premiums are being raised, they need you to not switch to a competitor that is undercutting their new rate. And finally, they'll have to avoid the rage of citizens and legislators. With their upcoming special status in 2014, it's unlikely that lawmakers are going to let insurance companies do whatever they want.

So ultimately, being different isn't going to protect you from data mining, but I think the market will. Do you want to be the first company to announce they're spying on your purchases? Do you want to own the grocery chain that's known as the spying one?

Probably not.


Your comment, if I follow, seems to assume I was making the argument that being different would protect against data mining for underwriting purposes; I didn't. The argument I was making is it's likely to unfairly penalize some people because their actions aren't in line with the majority or the expected.

I honestly do believe that it's easy to position consumer data mining as a good thing by initially offering it as an option with the promise of "fairer" rates. Some people will be happy to donate their spending habits to get a discount. This optional program is likely to become less optional over time as people become more used to the idea of sharing their spending habits. After all, that's what we're doing with loyalty card schemes already, isn't it? Credit scores are the epitome of this kind of program.


All those grocery store loyalty programs...they are already spying on you. And since the data is there, it's a nice asset to sell quietly to somebody else who could make use of it, like insurance companies. It's not a stretch because the data has been collected for years and nobody cares.


Could you give me a concrete example of how the data is already being sold?


The person you replied to didn't state that the data is already being sold, however a quick Google search reveals concrete examples of this already being the case in the UK, which has relatively strong privacy protections: http://www.guardian.co.uk/business/2005/sep/20/freedomofinfo...


http://www.acxiom.com/

Multi-billion dollar company that does nothing but buy and sell that kind of data. They have categories of information about people that only the government is allowed to access.


I didn't see "grocery store purchases" listed anywhere on their website.


> I wonder what conclusions an insurer would draw from my supermarket purchases (mostly meat & dairy)?

"Follows paelo diet."


They'd probably notice the absence of e.g. green bell peppers and onions, which even dyed-in-the-wool carnivores tend to buy to go with meat.


This seems to be common behavior (many people want to buy their healthy food fresh and local), so the insurer will be aware of it.


Yup, I am in the same position. A scan of my debit card purchases would reveal a very low calorific intake however. The obvious solution is just to use cash for everything.


I buy fruit and vegetables in bulk from a small local store and pick up beer and convenience food from nearby supermarket when I need it. It's crossed my mind more than once that the supermarket is the one that's most likely to sell my purchasing history, and within that data-set I'm a junk food addict. Which is why I sometimes throw some fruit into my basket, just to skew the data a little.


There was a US supermarket that threatened a customer who was suing them after he slipped in their store - they said they would present the history of his liquor purchases to suggest to the court he was alcoholic


That is exactly the kind of insinuation that evidence rules are designed to protect against (in my layman's understanding of the law). From Federal Rules of Evidence, rule 404 (http://www.law.cornell.edu/rules/fre/rule_404)

"Evidence of a person’s character or character trait is not admissible to prove that on a particular occasion the person acted in accordance with the character or trait."


I can't comment on the legal accuracy of that interpretation of the law, but as someone who has performed jury duty on a number of occasions I can say that whatever the letter of the law, character assassination, in lieu of objective evidence, is common and very routine.


Your jury duty experience was different than mine then. I sat on a criminal trial where we were told almost nothing about the numerous past convictions of the defendant, the fact that he beat his girlfriend, or the fact that the trial's key witness had been beaten shortly before the trial began in an apparent effort to prevent her testimony. I learned about all these things only when the trial was over. The judge even threw out a recorded phone call that the defendant placed from prison because it repeated some boilerplate disclaimers about the call being from a prison inmate.

My jury experience led me to believe that evidence rules are very stringently applied.


It seems to me you are comparing apples to oranges: Criminal charges are not the same as a civil suit (i.e. "being sued"). It is why I opted to not put in my two cents: I think my experience probably doesn't apply.


They're not the same, but it appears that evidence rules apply to both. In particular, the Federal Rules of Evidence that I cited applies to both, according to Wikipedia: http://en.wikipedia.org/wiki/Federal_Rules_of_Evidence


Thanks. I did upvote you earlier.

My experience with this: I worked at an insurance company for five years. A lot of what we did was driven by questions of what would hold up in a court of law if we got sued. Generally speaking, proving someone was an alcoholic had no bearing on the decision (there were exceptions: some policies had odd language driving those exceptions).


Any source for that? Sounds almost too good to be true.


It's happened at least one. Von's, in southern California: http://www.bendover.com/askbenquestion.asp?faq=3&fldAuto... http://www.seattleweekly.com/1998-09-23/news/when-cards-come...

The loyalty cards can also backfire on supermarket chains. Safeway was sued for not notifying customers of product recalls even though it had the purchase data: http://www.progressivegrocer.com/top-stories/headlines/healt...


Vons threatened to introduce the issue at trial. They were not allowed to introduce the evidence at trial, and they did not.

Ultimately, the shopper failed to prove his case. He claimed Vons was negligent for not cleaning up spilled yogurt, but during the trial somehow failed to prove (1) that there was some spilled substance which would have caused him to slip and (2) that his knee injury was caused by the slip and not by subsequent activities after he left the store.


Seems like a stupid threat anyway; the fact that you have a history of alcohol abuse does not mean that you were impaired when the incident took place, and it doesn't mean that the store was maintaining a safe environment for its invitees.


It doesn't matter. All you have to do is suggest the plaintiff is an alcoholic, and let the jury infer the rest. Ad-hominen attacks are par for the course in trials, because they are incredibly effective.


Let me repeat myself: Vons was not allowed to bring up the information about the plaintiff's alleged alcoholism. The jury would not have been allowed to hear this information in any court unless Vons could have shown (to the judge, before trial) that alcohol played a direct and immediate role in causing the plaintiff's injury.


But if the plaintiff was an upstanding member of the community, then the threat to publish alcohol sales - even if he wasn't an alcoholic and they weren't unreasonable - might be enough to convince him to drop the suit.


Not only to avoid data-snooping but a great way to stay on budget is to once a week buy a ~$1 item and get cash withdrawal at the register. Then use that cash for the week without going over because you cannot use your card again.


Here's another weakness in all this analysis: The (presumed) value of the data and analysis.

For years -- decades -- the medical professions have told us that "salt is bad". Now, we're finally learning that, specific and limited medical conditions or extreme diets aside, this is not so much the case. In fact, to little salt -- even when not "extremely" little -- may present significant problems.

Imagine insurers having had purchase/dietary information available during this "salt is bad" phase. How much harm might their resulting "persuasion" have caused? (As a simplistic argument/point.)

Taken to extreme, such controls are like "best practices". They can trend towards mono-cultures, which nature shows us tend to be fragile things.

Humans need to understand that our population has diversity, that this is a good thing, and that, wedged together in our cities, towns, countries, and onto this blue marble, to some extent we are "all in it together". Like it or not.

TL;DR: Some of these data analysis practices should spend more time worrying about their own garden.

P.S. I'm not against analysis, in general in life. I am against biased analysis warped by self-serving motivations.


Just a marketing stunt.


The last thing I need is this kind of kruft polluting my brain causing me to continuously second guess myself. I have a hard enough time deciding if a purchase is "business related" or not, now I have to ponder the future implications that every purchase I make will have on my permanent record? Sorry but I can't play this game without encumbering my mind with an amount of stress that completely outweighs any future benefit this bit of clever purchasing discretion would bring. I surrender to our big data overlords and beg for mercy on my consumption footprint. Maybe someday someone will be able to provide a technical defense to all of this nonsense: e.g. http://www.theatlantic.com/technology/archive/2012/06/apple-...


I guess he 100% sure, that his insurance company do not data mine techdirt.com ;)


This is why I think something like Bitcoin is so vital. As physical cash is more and more being replaced by digital money the ability to have financial privacy is imperative. Think about all the data mining that would be possible if your every transaction ever was recorded in some database. The financial privacy possible with Bitcoin is one of its best qualities in my opinion.


What is the difference between a bitcoin transaction and a theft? If you have total financial privacy then the law can't help, and a heck of a lot of people are going to want police/law intervention when they get robbed or any other injustices.


That is almost the same problem as having to prove one has been robbed at a solitary place. The police would have to look for a fishy-looking transaction, and see if there were indicators that the machine were bitcoins resided was hacked.

Yeah, there would be slim chances of recovering the stolen money, but that already is the case with cash, given a smart enough robber. The right way to tackle that problem is not to make the stolen goods easy to track, but to have preventive measures. In Bitcoin's case, these measures would be good security practices.


I don't really get what you are trying to say, why is a bitcoin transaction the same as a theft? A bitcoin transaction is the digital equivalent of a cash transaction, you can keep your financial privacy so that all your transactions are not stored in a database linked to your identity.


Because, if you set up sufficient privacy to disassociate yourself from your Bitcoin account, there is no way for the police to tell the difference between "I paid X" and "X stole from me" other than your say-so. It's not as if dusting your keyboard for fingerprints will help...


That is incorrect, you can prove that you are the owner of the private key that spent the bitcoins if you wish. Anyway this seems like a silly argument, with physical cash how can you prove that you paid X with that cash like in the scenario you outline?

My point is that as payments become more and more digital then we must be wary of what that means in terms of data mining and things like that.


Now you've reassociated yourself with your Bitcoin account.

When you report a cash theft, the police don't go looking for the serial numbers of the notes (usually). They look for other evidence, like your house being broken into and the burglar leaving evidence behind. Imagine you've created a situation where there is no evidence that you live in your own house!


You can prove you were the owner of the spent coins to the police if you wish but this doesn't allow the data mining company to know all of your financial history.


The original article linked talks about some company buying an old lady's health insurance (they end up not buying because they datamine and find the lady is not unhealthy). That such a thing is possible blows my mind - a company placing an explicit bet on someone's death?


That such a thing is possible blows my mind - a company placing an explicit bet on someone's death?

Um, life insurance is also a explicit bet on someone's death, right (a short bet, but a bet nevertheless). Also, a defined-benefit pension plan is a long bet on someone's death.


Life insurance is a bet on someone's life, but it's one that the insurance companies pays out if you die. Annuities are a bet that pay out when if you don't die.

How else would people hedge against this stuff?


a company placing an explicit bet on someone's death?

This is what the entire life insurance business model is base on. What's amazing is the level of information gathering possible now, not the fact that they're (still) doing it.


Yes, but interestingly they aren't very happy about Viatical Settlements, because it's a guaranteed loss for the neurone company. But totally legal.[1]

1. http://www.lisa.org/content/51/Life-Settlement-History.aspx



I am reminded of the stories of insurance policies being sold on Jews in WWII knowing it was pure profit for the company since there would never be a death certificate issued with which to collect on the insurance.


Thank you, that article describes the matter pretty clearly. Now excuse me I have to go throw up.

(to clarify my comment to others, what I'm amazed at is the idea that some company bets to EARN money upon someone's death. With any 'normal' insurance policy the company wants me to live long and prosper and never have any problem)


In Australia, divulging this sort of information is against he law.


Ehh, the miles which I get by using my credit card wind up being worth about 2%, so you'd have to convince me that each five-dollar burger raises my insurance premium by more than ten cents.


That's not a completely correct analysis, as the insurance premiums are a recurring payment. So it would have to increase the present value of the stream of recurring payments by more than ten cents.


Discounted to the present value.


If habitual eating is more predictive than occasional binging, the model won't be linear. There may even be some threshold that simply makes you uninsurable in the distant future.

But this may turn out to be a bad example, if medicine continues finding that heart attack risk is mostly linked to cholesterol you produce yourself (this is apparently hereditary), and not much affected by cholesterol you eat.


I suspect that if you eat enough burgers that a 2% cash back is significant - it's not just your insurance company that should be worried!


2% on any one item is of course not all that significant, but like any other salami-slicing deal you have to make a habit of taking advantage of it wherever possible.


All insurance companies are/will have to spend billions on data mining...

...says the guy who sells data mining.




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