Not every vendor needs Amazon’s eye watering margins to justify their existence. Plenty of people more than happy to make their 12% and call it a day. The difficulty and cost of owning a data center has been grossly exaggerated. It’s just that bean counters would rather lease because it’s easier to massage the numbers than dealing with a depreciating asset.
Amazon has also spent decades and tons of money building out the ecosystem of AWS: Ebs, alb, rds, etc.
You don’t need any of that stuff for training. You just need gpus.
If you don’t need it don’t pay for it.