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Obviously, selling 6 planes is not the end goal. But you have to sell 6 before you sell 600. Pre-selling an aircraft or two to a few shipping companies would pose a low risk investment to those companies, but provide a great lift for a struggling new hopeful. Look at how that worked for Rivian.

Your example of engines is an excellent point. Repeat that story 100 times to begin to understand the enormous difficulty. Which is to say, it won't be easy. I hope I didn't communicate that I thought it would be easy.

The story of Bombardier is maddening because it demonstrates that if you achieve unbelievably great things technically, you can still be assassinated by a million other attacks. The non-technical parts are what really seem to make this all a non-starter. But victory belongs to the bold.

And wouldn't it be a worthwhile ride to spend the next 20 years building incredibly cool stuff that eventually fails for whatever reason? Sign me up.



This Asianometry video [0] explains why it is so difficult to develop and market new planes.

tl;dr The main obstacles are supply chain inefficiencies and that no one buys planes that aren't cost-effective.

[0] Japan's Commercial Jet Failure https://www.youtube.com/watch?v=XkmtrsE9Jfg


Great link. Thanks.

I still say, sign me up.

As long as we're playing with somebody else's money it would be amazing to try and try again.




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