There is a race going on at the moment for the collaboration space. The likes of Asana.com & Do.com are attempting to solve similar problems. The rules look like this:
- make your product web based & free
- get users, worry about revenue later
- keep it horizontal as much as possible
Maybe this is all part of the new long term bottom up strategy for getting into Enterprises?
Get Enterprise users using your product, get them to bring it in the Enterprise door and further down the line find a way to monetize.
It will be interesting to see who comes out on top. I see a lot more innovation to come in this space.
- make your product web based & free - get users, worry about revenue later - keep it horizontal as much as possible
Maybe this is all part of the new long term bottom up strategy for getting into Enterprises?
Get Enterprise users using your product, get them to bring it in the Enterprise door and further down the line find a way to monetize.
It will be interesting to see who comes out on top. I see a lot more innovation to come in this space.