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Hi, cofounder of Simple here.

It's extremely unlikely that we'd ever partner with an institution like BofA. We chose bank partners who are comfortable with our vision, and that includes not charging outrageous fees and engaging in other customer-hostile practices. The big banks have shown time and again that they're not in business to act in the best interest of their customers, and that makes them poor partners for us.

We don't currently have plans to allow customers to select the institution with which their funds reside, but it's something we'll take under consideration. Thanks for your thoughts.



> "We chose bank partners who are comfortable with our vision, and that includes not charging outrageous fees and engaging in other customer-hostile practices."

I don't mean to snipe, but you did partner with Visa, right? I understand that real life doesn't always present ideal choices, but that was rather part of my point. That people might switch to Simple with the idea that they won't be supporting those kinds of institutions, when via a partner deal, they may still be.

Or, in other words, if BofA woke up tomorrow and offered Simple a great customer-friendly back-end deal, while remaining customer-hostile to individuals who deal with them directly, would Simple's philosophy prevent a deal? And how happy would a customer be, if they switched from BofA to Simple only to find out that their money is technically in a BofA account?

And please don't take the criticism as something that it's not; I'm only posting because Simple sounds interesting and I'd like to see it do well.


Stating this in terms this harsh makes me extremely curious as to who your bank partners are.


They mentioned them on their previous site's blog (http://www.simple.com/blog/Simple/partners-funding/) - The Bancorp Bank and CBW bank.




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