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Yelp's filtering algorithm is terrible. Purely anecdotal, but: I've tried writing reviews on Yelp several times. When I first started reviewing and my reviews were getting filtered out, I'd think "OK, maybe I just need to continue reviewing and eventually Yelp will realize I'm not a faker". After about 20 reviews (spread over a couple weeks, most of which still remain flagged), I got pissed and gave up.

How does Amazon solve this problem? AFAICT, Amazon doesn't filter out any reviews, and I've never noticed fake reviews being a problem. Are people simply less inclined to give fake-glowing or fake-terrible reviews on Amazon? (Makes somewhat sense to me, since Amazon is less "personal".)



Amazon (and app stores, for that matter) have a huge advantage in that they can verify that the reviewer is at least a customer. Amazon differentiates these reviewers visually in the reviews. Yelp cannot take this verification step.




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