FYI, that "marketing savvy" involved going to door to door and giving homeowners a free appraisal of the state of their chimneys, which would invariably collapse. Because apparently it's a lot easier to push over a chimney than it looks, especially if you are a bodybuilder. Schwarzenegger admitted this on the Johnny Carson show back in the 1980s.

http://blogs.ocweekly.com/navelgazing/2007/04/your_multitask...