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Launch HN: Venu (YC W21) – True-to-Life 3D Virtual Trade Shows
61 points by Nanetteljackson on March 12, 2021 | hide | past | favorite | 40 comments
Hey HN,

I'm Jeremy, CEO of Venu (https://venu3d.com), and my team and I have created a virtual 3D trade show platform that feels like you're there in real life.

We would like to invite you to experience Venu for yourself by walking around a virtual trade show, check out the exhibit booths, come on stage -- all from your computer! VENU will be open for tours today from 12-2pm PST. Come hang out in our lounge while you eat your lunch. Please follow the download & installation instructions and pop on in! Download Venu at https://www.venu3d.com/downloads.html - please enter "HN" for event name.

We enable event professionals to host virtual exhibits, fairs, & conferences in a 3D venue, beyond 2D faces on a screen. Venu allows participants to walk through an expo hall as 3D avatars in first person view, have spontaneous conversations and network with others, present on stage to a full audience of avatars, and sell sponsorships.

Our customers like Microsoft, YPO, Global Game Jam, Indie Games Expo, Global Pandemic Coalition, Earth Day Summit, have created expositions, networking, and speaker experiences in Venu for their attendees that keep them coming back for more.

We're a team of passionate creatives who left our software jobs to pursue our dreams to create a virtual world where people can connect and live life beyond what's possible today with virtual reality as the everyday norm.

When I was 14, I was inspired by a TV show called Yu-Gi-Oh that showed me a world of augmented reality holograms and virtual reality, which led me to study at Georgia Tech, join and ship Xbox One at Microsoft, ship HoloLens at Microsoft, start my first startup RoboBear teaching elementary school students college level robotics with robotic teddy bears to pay for rent to start our virtual reality startup today.

We've been through 5 fun and challenging years, being one of the first to innovate in the VR market, developing VR games, hosting conferences in San Francisco, opening VR arcades, developing enterprise apps for clients, developing Venu, overcoming running out of money countless times, to make it to where we are today, and we have so many more exciting challenges to tackle ahead of us.

We would love to hear your feedback. Please send us questions.

Thanks! Jeremy



How do you deal with the fact that it seems nobody really WANTS to be at a trade show- and if they’re not stuck on the show flow with nothing to do they have no incentive to glance at the booths?


>it seems nobody really WANTS to be at a trade show

What experience do you base that on?

From what I've seen, the attendees genuinely love visiting trade shows. Actually, it's one of the few examples of people voluntarily paying for ads to be shown to them.

Trade shows are like the adult "Disney World" with "toys" relevant to their professional area:

+ Interior designers like the annual Kitchen & Bath trades shows. They like the furniture trade shows.

+ Home builders like trade shows of new architectural products and construction materials

+ cabinet makers like the woodworking machinery trade shows to see what new technology can make their factory run better. Similar with machine shops attending annual CNC & metalworking trade shows.

+ music store employees enjoy visiting the annual NAMM show to see latest gear for making and recording music

+ security experts attend surveillance tech trade show showing latest cameras, locks, laser mics, etc

+ Not just working professionals but also end consumers pay to attend trade shows such as CES Consumer Electronics Show, and Home & Garden shows that are popular in big cities each Spring.

The trade show that may be boring to some is the enterprise software type where one booth is Oracle and the next booth is Xerox showing their document management solutions.

[Edit to reply] : >Most of the time though, the attendees would be bored. Walking around, not talking to anyone, waiting for time to pass

Understand that but that's also how people walking around at Disney's parks appear as well. People do look bored in between the 2 minute thrill of the rides. That's different from concluding that "nobody wants to be at Disney" or generalizing to "nobody really WANTS to be at a trade show". There are many interesting trade shows that attract attendees and they pay for their own tickets to be exposed to the latest developments in their areas of interest.

The type of trade show that would have bored disengaged attendees would be the ones where most of the tickets are paid by the employers. (E.g. enterprise software event.)

But there are other trade shows where people genuinely want to be there. E.g. the farm trade shows where farmers will drive 4 hours to see the latest tractors and farm equipment to make their lives easier. And yes, the farmers may look bored while they are walking the trade show floor. :-)


> >it seems nobody really WANTS to be at a trade show

> What experience do you base that on?

I worked for years inside an exhibition hall (they had offices we rented) and there were constantly trade shows for all sorts of things. On breaks I'd wander around and look at whatever it was.

It was predictable what was popular and what wasn't. If you had a celebrity talking, that would be popular. Anyone else, it's free seats.

Canapés, aperitifs, anything consumable would be popular.

Most of the time though, the attendees would be bored. Walking around, not talking to anyone, waiting for time to pass between the one or two meetings they'd have for the day.


Exactly - I should have been more clear. People love trade shows for a “paid work vacation” and “expense account beers” and free chochkees but few people seem to be terribly interested in the booths and exhibits beyond those.


During your time at the exhibition hall, did you see any trade shows that had more overall activity and interest among all their booths? I'm curious to know if there were things done by event organizers with theme or type of event that could help make a tradeshow be desired or enjoyable.

Tradeshows about new tech for example, such as CES, typically are interesting for people to discover what new things are being developed.


It seemed very dependent on industry. Unglamorous stuff like window manufacturing would be a ghost town. Anything more towards consumers would also draw in people from the street.


Hi, thanks for your question. Our most recent event was for 800+ attendees with 130+ booths, for COVID-19 Relief. This event had luminaries such as: Dr Sanjay Gupta - Chief CNN Medical Correspondent, Dr Celine Grounder from the White House Covid-19 Task Force, Dr Hotez, and more from all over the world. The vendors had all sorts of COVID-19 solutions of high caliber. People have been engaged while in Venu. Please come on in and have a look for yourself.


Maybe this is a stupid question but how does it work? The characters seem to walk around, gesticulate etc, how do you control all that?


Hi Gustaf, Thanks for your question.

Venu is a virtual reality application that includes characters, also called avatars, controlled by each person who enters Venu via the Venu software application.

If I enter Venu using my Oculus Quest VR headset, I will be able to use my Quest controllers in my hands to move my arms and gesture with my hands, and raise my arms over my head. I can also enter Venu using my Windows or Mac computer, but I won't be able to move my arms or hands.

With my Quest VR headset, using my hand controllers, I can move my avatar around in Venu, so that my avatar can walk up to another avatar (manipulated by another human person) and start a conversation. Via the Quest hand controllers, I can use the left joystick (on my controller) to move my avatar forwards, backwards, or sideways and I can use the Y button to teleport my avatar to another location in Venu in my sight. I can also use the right controller joystick to pivot or turn my avatar to face different directions.

On the computer, I can use my mouse to point my avatar in the direction I'd like to walk to, then use the "W" key or the up arrow key to move my avatar forward, toward my destination.

Wearing headphones with a microphone while on the computer, will make my voice sound clearer to others in Venu from my avatar.

We have also meticulously worked on the spatial audio within Venu. When standing within conversation distance with other avatars, facing each other, our avatar group will be able to hear each other well. But, as I step away from my group, their voices will fade and eventually I won't be able to hear my group.

The Auditorium also has a special accommodation for audio coming from the stage. If I am a speaker on stage, I can be heard by every other avatar / person in the auditorium, but not outside the auditorium. The audience will also be muted during presentations or panelists discussion on the stage. There is a large screen behind the stage for the audience to see. On stage, there is a smaller presenter screen that is sync'd to the large screen. The presenter can upload Powerpoint presentations or movies (anything that can be played from a computer) to the team at Venu to serve up during the event.

Hope that answers your question. Don't hesitate to ask more questions. Thank you!


Second Life for Enterprise.

Serious question though, how do you handle moderation?


Or rather, Second Life for Enterprise again. Corporate business sims were briefly a "thing" around 2007-2008, e.g:

https://www.computerworld.com/article/2545037/the-top-eight-...

They died off shortly thereafter, partially as a result of the financial crisis, and partially as businesses realized there was very little real interest in "the company web site, except with crude 3D models".


I remember hearing about Second Life but not sure about the enterprise part nor the business sims. But, I found a really positive article on SimCity, from 2019: https://www.latimes.com/business/technology/la-fi-tn-simcity...

We are creating a virtual reality "venue" space for trade shows and conferences. We are the "virtual venue", like the Las Vegas Convention Center or SF Moscone Center. And, you can join via windows, Mac, or VR headset to walk around Venu , in first person view.

With a VR headset like Oculus Quest, you can use the hand controllers to move the avatar's hands & arms, in addition, to navigating your avatar forwards, backwards, & sidestepping, With Mac and Windows, your hands and arms on your avatar won't move.

Thanks.


Hey bberenberg, thanks for the question! We have moderators and security walking around the venue with moderation powers to mute and kick users when needed similar to security at an in-person conference. We also have an automated security system that flags suspicious users to security staff for review. Thanks!


Thanks for your observation and question. We designed Venu to be a "venue" for trade shows, conferences, and fairs where there is a need to have exhibit or expo halls in addition to a stage for speakers, keynotes, and panels. We want the experience to be as true to real life as possible in walking around and checking out booths and conversing with the exhibitors. Also, walking around Venu allows people to organically engage with people (name tags are above their heads) they see that they may want to talk to. All very natural to how an in person trade show would be like. As for moderation, the event organizer would be managing the show flow for their own event, with our event project manager. We offer A/V support as well as technical support.



No. Venu is a virtual reality software that provides the virtual convention space for trade shows, exhibits, fairs, and conferences that normally takes place in person at SF Moscone Center or Las Vegas Convention Center. Our target customers are event professionals who help corporations and associations organize events that have expo and speaking components. Thank you.


I posted the video as a reply to the joke GP made. But since you decided to bring it up, the criticisms made in the video equally apply not only to SimB2B, but your platform as well. It's the same thing.


This looks great! A few questions, that I normally would email to you, but figured they could be helpful to others here:

1. What are the capabilities for the presentations? Can you present video, screen share (code), etc? What about showing the video of the presenter?

2. Can you choose the layout of the exhibition hall if you only have i.e. 6 sponsors, so it doesn't look too empty?

3. Is audio spatial, so you don't hear people that are further away? I would hope so, otherwise with hundreds of people it would become out of hand quickly :-)

4. I appreciate that some "enterprise" pricing might be "contact us," but can you share a rough ballpark of what the pricing looks like for smaller events?

5. Is there a plan to lower the system requirements and/or add a streaming option? 2GB of graphics memory may be excluding a lot of people. Fine for a gamer's expo, but tough for people using business laptops.

6. How are Q&As done for presentations?

Thanks, and looking forward to checking out the demo.


Hey Paul, thanks for the thorough questions and feedback! We can go over the questions in more detail at the demo 12pm PST. Download: https://www.venu3d.com/downloads.html)

1. Yes to all. It's just a screenshare, so you can share anything, slides, video, webcam.

2. Yes, everything you see is customizable to the event organizer's needs.

3. Yes, we have 3D spatial audio meticulously tuned to allow you to speak with those around you but not be bothered by background noise from the next group over.

4. We work with event organizers with an annual budget ranging from $10K-$150K+. We understand each event organizers' needs are different, and we match our level of service and custom requests for each customer.

5. Yes, system requirements will be lowered in the upcoming months to allow more users with different computers to have a smoother experience.

6. Attendees with Q&A questions line up and walk up on stage for questions. In the upcoming months, we will also have a built-in Q&A chat as requested by one of our customers.

Would love to meet you in the demo and connect over email and get more of your feedback on some other things around user experience. If you're interested in chatting, feel free to shoot me an email at jeremy@virtualworldarcade.com. We appreciate the help and feedback!


I wish I could have made it today. I'll certainly be reaching out for more information.


Hi Paul, Sorry we missed you today. Yes, please reach out to us on our web site, https://venu3d.com.

Thank you.


Thanks so much for the tour! It was lovely meeting you both. Congratulations on the Hacker News launch!


Thanks for stopping by!


Great meeting you too! Thanks for coming into Venu.


How do you deal with the network effects of Trade Shows?

The reason people go to Trade Shows is to network, and see all the latest products from ALL of the vendors. If you're not inclusive enough, it rapidly loses value.


Hi Mike, thanks for your question and feedback.

The beauty of Venu is networking. Our customers (event organizer) come to us because they realize that Venu provides the trade show space for attendee-avatar to walk up to a booth and talk one on one to the exhibitor's avatar. The vendor-avatar can also talk to a group of attendee-avatars in his booth.

For example, when I enter Venu from my computer, as an attendee of the event, I will not see myself since I am in in first person view, looking out. I can "walk up" (by using my "W" key to move my avatar forward) to another avatar, see that person's name tag and email above his/her head, and organically start a conversation; and, I can move my mouse over the other avatar's head to click on the email to instantaneously send him/her an email.

In the booth, 4 marketing pictures depict the vendor's latest product or solution, and a video that self plays when the attendee-avatar walks into the booth, showcasing the vendor's latest product or solution. The booth also contains a clickable link to the vendor's website or store, and a contact card with the vendor's email can be clicked on to start a follow-up email after conversing.

So, we are definitely inclusive. We are providing the virtual trade show and convention space to the event organizers. The event organizer is the one who will be inviting their vendors, customers, attendees, etc.

Thank you.


I wonder if there’s going to be a “virtual tech winter” after we defeat the pandemic.


Yes, we believe there will be a "changing of season" post-Covid, however, as a result of event organizers being forced to switch to virtual events for the past year and a half, our customers have learned the value of hosting events on Venu. 1) Wvent organizers can sign up high profile speakers and exhibitors in a matter of weeks rather than months because attendees do not have to fly, book hotels, or take time out of office, which means higher sales for the event organizer and higher quality conference for the attendees with more quality attendees. 2) We are working with our customers now to organize "hybrid" conferences as well as organizing our own in San Francisco once Covid is over. Having an expo with hundreds of booths virtually and speakers from all around the world speak and network virtually is a proven win for Venu over in-person trade shows. However, networking dinners, happy hours at bars, and on-site tours with silicon valley tech companies are still a great value add of an in-person conference.


How do you see yourself comparing to the likes of gather.town, movement.fm/spaces and other spatial virtual venue companies?


Thanks for your question. The ones you have listed are for entertainment and are web-based, in an overhead view in 2D format.

Venu is a business trade fair event platform, accessed via a virtual reality client, created for use in devices like the wireless Oculus Quest VR headset or the PC wired VR headsets like HTC Vive, Oculus Rift, Valve Index, or Windows Mixed Reality. In addition, we have made this available as a Windows or Mac client.

Venu also allows me, as an end-user, to go into the trade show platform, in first-person view. So, I do not see my own avatar, but I meet other avatars in face-face conversations. I can walk up to another avatar (with name tag/email above the head), see that this is someone I would like to conduct business with and start a conversation. I can also move my mouse over the other avatar's head, to the email address, where a cursor will appear for me to send an email to this person in real time.

Our competitors in the 2D grid of faces space, in conferences and events are: Zoom, Hopin, and SpotMe.

Our pseudo competitors in the 3D space are a bit fuzzy. From what I can tell, vFairs has animation and people navigate to the booth image, click on it, and connect to the exhibitor via a webcam. But, they have not created their conference / exhibit in virtual reality. And, there are a few out there like vFairs.

Thanks again for your question.


Thank you both for the tour - would love to attend some conferences in the future!


It was great to meet you in Venu! Yes, we will definitely let you know of future conferences in Venu. Thanks!


Hi Jeremy, see you there:)


Your download link is going to a 404

FM - https://taaalk.co


So sorry for the download link. Here is the link: https://venu3d.com/downloads.html


Ok, I've fixed it in the top text also.


Thank you so much!


Here is the download link: https://www.venu3d.com/downloads.html


Yes, I think this thread will deliver lots of content.


Thank you. We hope so too. Love all the feedback so far.




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