It's an amusing quote in the sense that it gets used by two people on opposite sides of it, and they're both wrong.
People that hate ads love that quote because they like using it to lambast the tech industry (in general, and advertising in particular), even though only a small percentage of engineers or other tech industry employees work on ads.
People in the ad space love that premise. You know what's worse than that premise? Admitting to themselves that they're not the best minds of their generation and they're still stuck doing work trying to figure out how to optimize ad clicking - the worst combination. At least they get to pretend they're the best minds of their generation, if they buy into the quote, that's a consolation prize.
The best minds are largely not working in advertising (maybe a small share of them are). They're figuring out how to leverage CRISPR to cure and prevent disease, or trying to figure out a therapy for Alzheimer's disease, or working on immunotherapy. They're the kind of minds that were working at Pharmasset figuring out how to save tens of millions of lives by curing hepatitis C. They're designing and building the next generation of semiconductors at ARM, Apple, TSMC, Samsung or Nvidia, pushing against the boundaries of what's physically possible. They're working on electric cars at Tesla or VW. They're trying to solve our battery problems. They're launching rockets at SpaceX or Rocket Lab. They're designing the next airplanes for Airbus. They're at NASA, ESA, JAXA, CNSA, heading to the Moon and Mars, or working on James Webb, figuring out if Venus contains life, and so on. They're designing the next generation of nuclear reactors, ITER or maybe working at LHC. They're working at Illumina, Boston Dynamics, Intuitive Surgical. They're in national and university labs all over the world, trying to solve very hard problems on a daily basis. They're even working on hypersonic weapons, military drones and designing nukes. And that's not meant to exclude the rest of this giant world, as the world is filled with examples.
People that hate ads love that quote because they like using it to lambast the tech industry (in general, and advertising in particular), even though only a small percentage of engineers or other tech industry employees work on ads.
People in the ad space love that premise. You know what's worse than that premise? Admitting to themselves that they're not the best minds of their generation and they're still stuck doing work trying to figure out how to optimize ad clicking - the worst combination. At least they get to pretend they're the best minds of their generation, if they buy into the quote, that's a consolation prize.
The best minds are largely not working in advertising (maybe a small share of them are). They're figuring out how to leverage CRISPR to cure and prevent disease, or trying to figure out a therapy for Alzheimer's disease, or working on immunotherapy. They're the kind of minds that were working at Pharmasset figuring out how to save tens of millions of lives by curing hepatitis C. They're designing and building the next generation of semiconductors at ARM, Apple, TSMC, Samsung or Nvidia, pushing against the boundaries of what's physically possible. They're working on electric cars at Tesla or VW. They're trying to solve our battery problems. They're launching rockets at SpaceX or Rocket Lab. They're designing the next airplanes for Airbus. They're at NASA, ESA, JAXA, CNSA, heading to the Moon and Mars, or working on James Webb, figuring out if Venus contains life, and so on. They're designing the next generation of nuclear reactors, ITER or maybe working at LHC. They're working at Illumina, Boston Dynamics, Intuitive Surgical. They're in national and university labs all over the world, trying to solve very hard problems on a daily basis. They're even working on hypersonic weapons, military drones and designing nukes. And that's not meant to exclude the rest of this giant world, as the world is filled with examples.