I totally agree that it is more suited to non-profits and other social enterprise. Those are certainly the folks we are directing our message to. However I do think it has wider applicability for any team that is interested in working together in a more decentralized way.

In terms of the heirarchy, it is not a total open free for all. While anyone can vote and comment on open projects, only the votes of the members are binding. Therefore we create a forum for all voices to be heard, while still allowing the devoted team members to drive the work in the right direction for the team.