Game of thrones has an estimated 10 million viewers per episode. So, scaling up youtube earnings: £1,700 - £25,000 per episode. The actual per episode budget was around £4 million per episode.
I don't think that is a fair comparison, because people pay money to watch Game of Thrones, while YouTube is completely free. If it cost $14.99 a month to watch a small set of YouTube channels, their viewership would be far lower (and revenue per viewer would be much higher).
> If it cost $14.99 a month to watch a small set of YouTube channels
Actually this exists, it's called Youtube premium and there are some channels that offer some content exclusive to the platform (as far as I'm aware)
I have no idea how it's doing but I also don't have any interest in trying it out, I'd much rather support specific content streams via patreon or other offerings.
I already voted with my wallet when I dropped Comcast TV. What I found is that "cutting the cord" is not all unicorns and rainbows. I'm not more reliant on Comcast the ISP, and the speeds I pay for are not the speeds I get.
I also dropped Pandora, because I had/have too many streaming music options and couldn't justify it. I don't remember commercials for their ultra premium offering, maybe its because I've been a paid customer for so long?
well I always tought that most youtubers actually make money via "hidden" ads and not via views.
most of these 100k daily views channels make way more than 17€ - 250€ juat because they have sponsors and what not.
basically it's the same than on free tv. people with the most sponsors and ad network will basically make the most money. (i.e. on german television (sky paid tv) there are ads on the end of game of thrones which makes them probably more money than their subscriber count)
There are multiple youtubers who have gone into depth about the details of how twitch people get paid. From top end to bottom, it's fairly consistent (except for a little subscription margin step at a certain point). Youtube/Google is even less involved in day-to-day, so there's no reason to believe that the scale isn't similarly linear.
My God, no. It's not anything like linear. It's more like exponential: the top earners are totally off the charts, and everybody else is largely jockeying for position.
I hesitate to even call it a scale. These things all follow viral dynamics: if you haven't blown up with billions of views, you're very possibly spending more than you get back.
Pareto explains the curve, but the monetary rewards are linear to where you are on that curve. Perhaps a small example will clarify.
Pareto Curve (more or less) of Y values on index X:
[1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,3,10,50,500,7000,9000000]
Index 30 is "off the chart"
Now revenue:
$$*index
The correlation is linear (basically). The top youtuber who is a kid who reviews toys, makes the majority of his 22mil from ads, same as you or I would with <100 views per video.
100k daily views, £17 - £250 estimated daily earnings.
Game of thrones has an estimated 10 million viewers per episode. So, scaling up youtube earnings: £1,700 - £25,000 per episode. The actual per episode budget was around £4 million per episode.
See the gap here?