As a data point, I recently saw one of these with my girlfriend who is not super technical but not out of the loop either. The concept of rescuing us from our mobile screens resonated with her, but she was almost mad at the end to discover it wasn't a commercial for something involving real human interaction, but rather yet-another-mobile-screen-device. I wonder if they will end up angering both sides of the douchebags who spend all day looking at their phones debate.