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KozmoNau7
on May 30, 2018
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De Beers admits defeat over man-made diamonds
It is deviously brilliant. Play on people's emotions, equate a diamond with "till death do us part", make it almost shameful to even consider reselling that stone.
Is there any other product where resale is "voluntarily" limited like that?
CydeWeys
on May 30, 2018
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It's widely considered one of the best marketing campaigns of all time, and used frequently as a case study in business school, for good reason.
lawlessone
on May 30, 2018
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bitcoin? "HODL"
KozmoNau7
on May 30, 2018
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Oh dear yes, that was certainly something. At least diamonds didn't see that type of rabid frenzy.
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Is there any other product where resale is "voluntarily" limited like that?