Agreed. We dropped AMP on nfcworld.com last month. Too much like building a business on somebody else's platform, and by now we all know where that ends up.

100% – I think this is a shortsighted move predicated by fear and it will backfire (hopefully). Google probably wants/expects to remain dominate forever, and that's very hard to do in this space without becoming a problem yourself.

I hope publisher's drop it and take with them a few lessons about showing a little respect for the audience.