I sell software to big companies (Global 2000) in a new category and SEO has been absolutely vital to our marketing success. People from big companies are actively looking for new solutions w/ Google. (Not like, the CEO, but someone at the architect/pmgmt/tech lead level who may do something.) I've gotten both great OEM leads (from large tech co's even your parents have heard of), great direct sales leads at F500 companies and the (gasp!) federal government, and a lot of activity from consultants, analysts, and journalists.
SEO matters, even in the complex business to business sale, <em>but only if your company and your offering is remarkable</em>. (In the Seth Godin sense - worthy of remark.) Look at how much SEO a company like salesforce.com does.
SEO matters, even in the complex business to business sale, <em>but only if your company and your offering is remarkable</em>. (In the Seth Godin sense - worthy of remark.) Look at how much SEO a company like salesforce.com does.