I'm curious as to what you did with MindFire, and what marketing objective(s) you were trying to solve?
As strange as it sounds (given that we are often considered a marketing automation company), I tend to agree with the notion that the space is getting out of hand, but for slightly different reasons than the original post.
What I see is that there are many (many!) different problems marketers are solving for. All vendors claim they do everything (which as we know, is simply not true). For a marketer seeking a specific solution, it is becoming increasingly difficult to identify the right solution.
In a similar fashion, as a provider of this kind of technology, it is increasingly difficult to communicate with the market given that there are so many similar messages.
I'm curious as to what you did with MindFire, and what marketing objective(s) you were trying to solve?
As strange as it sounds (given that we are often considered a marketing automation company), I tend to agree with the notion that the space is getting out of hand, but for slightly different reasons than the original post.
What I see is that there are many (many!) different problems marketers are solving for. All vendors claim they do everything (which as we know, is simply not true). For a marketer seeking a specific solution, it is becoming increasingly difficult to identify the right solution.
In a similar fashion, as a provider of this kind of technology, it is increasingly difficult to communicate with the market given that there are so many similar messages.
Interested in everyone's perspective.