Why wouldn't he be able to work down from that? It seems to be working quite well. The Model 3 costs $35k, which, while by no means cheap, is a lot more affordable than the Roadster and the S.
There's a lot of R&D going into this, and it's just easier to bootstrap a car company out of nothing while building expensive, high-margin luxury cars than when building competitive mass market cars. The mass market will come, but before it gets to that, costs have to go down more, and infrastructure for electric cars has to become ubiquitous.
There's a lot of R&D going into this, and it's just easier to bootstrap a car company out of nothing while building expensive, high-margin luxury cars than when building competitive mass market cars. The mass market will come, but before it gets to that, costs have to go down more, and infrastructure for electric cars has to become ubiquitous.