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It's common enough. Outside of the US, it's referred to pretty commonly as 'Tall Poppy Syndrome' (especially AU and NZ) pr the 'Crab Mentality'. In Ireland, it's related to the twin concepts of 'Begrudgery' and 'Notions'. The Netherlands has 'Maaiveldcultuur'. And the Law of Jante has already been mentioned.

Fundamentally, it's a way to promote social cohesion, albeit in negative terms. It's not, however, against success, but against the idea that success inherently makes you a better person deserving of putting on superior airs: the successful should not rub the faces of others in their success.



Such attitudes themselves are often associated with classism -- ostentatious possessions are generally the realm of the nouveau riche.




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