When people are given a menu of choices, they rarely ask:

    “what’s not on the menu?”
    “why am I being given these options and not others?”
    “do I know the menu provider’s goals?”
    “is this menu empowering for my original need, or are the choices actually a distraction?” (e.g. an overwhelmingly array of toothpastes)

It's so much more about politics (elections of all levels) rather than about technology!