> I'm genuinely interested on what you all feel would be a good way to think about naming moving forward.

I did actually give this some thought, for what it's worth. There are problems with "GNU" in the name and problems with "Ubuntu" in the name.

But it seems to me that Microsoft has a naming scheme that it is perhaps unaware of. See https://news.ycombinator.com/item?id=11417059 . (-: