Agreed, they're way overstating the difficulty here. I think they just wanted to advertise that they do this, which is fair, and it's a feature I wish more laptops had.
The transparency is good for a feature that affects security, enabling early discussions like this one, rather than waiting for post-shipment teardowns and reverse engineering. Like the Lenovo Retro surveys, this form of content marketing has the potential to improve product engineering/design.
Much has been written about the fact that Apple controls both hardware and software design. What kind of integrations become possible by combining open-design hardware with OSS software like Linux and Qubes?
