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I've often wondered this this isn't part of the "foundations" portion that is mentioned in the description of the YCombinator program. Not only a PR firm as you mentioned but a couple of training sessions in PR AND ethics before launch even happens. A core set of skills and knowledge is more than merely a founder and a great idea these days.

I count at least three YCombinator startups that have stumbled severely with PR not once but multiple times: Wakemate, Dropbox and AirBnB.



Wakemate, Dropbox and AirBnB have made poor business decisions. It's a PR problem when you explain a good decision poorly.


Good point! Dropbox has had the same kind of problem dealing with unfavorable coverage.


And Loopt recently, although they handled it pretty well.




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